Sex it up: creating irresistible copy
I was taught to write by a tabloid journalist. It’s not something I always share with people because tabloid is a bit of a dirty word. (Journalist can be too, for that matter). But, as much as I disagree with some of their reporting methods and their content, the fact is that tabloid journalists can […]
Is blogging worth the bother?
These days just about every businesses seems to be blogging for all they’re worth. But, why are they doing it and is it worth the bother? Ten years ago, most people had never even heard the word blog (a blend word derived from joining together “web” and “log”). These days “blog” is as much part […]
Who do you think you’re talking to? [Know your audience]
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3 things I wish I’d known when I started copywriting
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How to sell yourself (without the hard sell) [Relationship marketing]
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